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System Campaigns Print Industries Finance Manufacturing Insurance Franchising Utilities Company About Our Team Press Room Careers at Vya Contact Us Blog Podcasts Resources White Papers Tip Sheets Podcasts Brochures Briefs Infographics Case Studies Videos Blog Testimonials Podcast Transcript: Why the Role of the Marketer is that of the Customer Expert Jan 29, 2024 Our Guest: Francesco Lagutaine, Chief Marketing and Communications Officer Company: M&T Bank Website: www3.mtb.com Read MoreTags: CMO , marketing leadership , corporate culture , customer experience , marketing operations , financial services marketing , Bank Marketing Today by Vya , podcast How to Elevate Insurance Marketing Operations to Better Support Agency Partners Aug 31, 2023 Competition, regulatory requirements, an intangible product, and a distributed field organization of agency partners – these are among the top challenges insurance brand marketers face. Technology can help tackle some of these challenges, however insurers have historically resisted innovation. A report by McKinsey on digital disruption in insurance stated bluntly, Insurance has been relatively slow to feel the digital effect… But the industry is not impregnable. Companies that fail to adapt will weaken under the pressure exerted by those that use digital technology to slash costs and get better returns on their investments.” Read MoreTags: marketing campaign , MRM , Insurance Marketing , marketing resource management , marketing systems , local marketing automation , marketing portal Spark Local Word-of-Mouth with Traditional Marketing: The Best Ways to Increase Revenue with Less Effort Aug 07, 2023 Getting consumers to talk about and share their positive experiences with your brand, product or service with other people is the Holy Grail of marketing. It’s called word-of-mouth (WOM), and it’s one of the oldest and most effective forms of marketing. It’s estimated that word of mouth drives $6 trillion in annual global spending and is responsible for as much as 19% of purchases. Read MoreTags: brand advocacy , marketing campaign , direct mail marketing , MRM , Insurance Marketing , marketing resource management , local marketing Top 3 Takeaways from FCXC 2023, the Franchise Customer Experience Conference Jun 29, 2023 This year’s Franchise Customer Experience Conference ( FCXC ) brought together industry leaders, innovators, and experts from every corner of the franchise industry. The 3-day event was jam packed with informative workshops, breakout sessions, panel discussions, and of course networking. I’m excited to share my top 3 takeaways from FCXC 2023 that highlight the trends and strategies that are likely to drive customer experience and innovation across the franchise industry in the year ahead and beyond. Read MoreTags: marketing campaign , customer experience , local marketing , franchise marketing , multi-brand marketing Fundamentals of Effective Direct Mail Campaigns and Why They Still Work Jun 08, 2023 Digital is king for today’s direct marketers. Or is it? Based on the findings of its annual direct marketing survey , the Association of National Advertisers (ANA) reported that while marketing professionals certainly make use of modern technology in their direct marketing efforts, traditional methods, such as sending messages in letter-sized envelopes via the U.S. Post Office can be remarkably effective. According to ANA’s survey, those who direct mailed a letter-sized envelope reported 112% ROI, ahead of SMS (102% ROI) and email marketing (93% ROI). Other direct mail formats that performed well included postcards, dimensional mail, and oversized envelopes, all of which exceeded 90% ROI. This important study demonstrates that traditional forms of direct marketing continue to be powerful engines for accelerating brand growth,” said ANA CEO Bob Liodice. Read MoreTags: manufacturing marketing , marketing campaign , direct mail marketing , MRM , Continuity Campaigns , Insurance Marketing , marketing resource management , financial services marketing , franchise marketing How to Use Vya’s New Campaign Automation and Subscription Services Solution - Let’s Count the Ways! May 24, 2023 We know from our work with distributed organizations in industries like banking and financial services, franchising and insurance, that corporate marketers often look for ways to make marketing easier for their frontline operations. Automated marketing campaigns and services – like managed social media, set-it-and-forget-it direct mail campaigns , and lead transfer programs – are great examples. These services make it easier for frontlines to execute locally customized, recurring marketing campaigns. But managing and administering these services can be a drain on corporate marketing resources. Read MoreTags: digital marketing , marketing campaign , direct mail marketing , MRM , Continuity Campaigns , social media , marketing technology , Insurance Marketing , marketing resource management , local marketing , marketing operations , local marketing automation , financial services marketing , franchise marketing Speed to Market[ing]: Tips to Activate Local Marketing Campaigns Quickly & Boost Results Apr 27, 2023 When it comes to driving business growth in distributed organizations, the importance of local marketing campaigns cannot be overstated. How quickly you get campaigns to market across your footprint, your system or your regions is critically important for staying ahead of the competition or for responding to changing market conditions. Read MoreTags: marketing campaign , MRM , marketing technology , Insurance Marketing , marketing resource management , local marketing , marketing operations , local marketing automation , financial services marketing , marketing technology buyers’ resources , franchise marketing Managing the Complexities of LTO Marketing Fulfillment for Dual-Brand Franchises Mar 15, 2023 As we’ve written about previously, multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand family platform companies that diversify and synergize their franchise businesses. Read MoreTags: MRM , marketing technology , marketing resource management , marketing operations , franchise , marketing technology buyers’ resources , Restaurant marketing , multi-brand marketing , cross-selling , co-branding , LTO marketing Marketing Is Always Changing. Is Your Marketing Portal Vendor Keeping Pace? Mar 03, 2023 Marketing is not a static discipline. New trends, new technologies, changing consumer behaviors, and unforeseen world events. Every year seems to bring a new set of rules and a new playing field for marketers to navigate. If there’s one thing we in marketing can count on, it’s that marketing is constantly changing. If you’re not adapting or evolving you could be left behind. I was recently reminded of this by Social Geek podcast host Jack Monson, who advised, The marketing landscape changes so quickly. If you are set on a particular marketing channel, you could be missing out.” Read MoreTags: manufacturing marketing , MRM , marketing technology , marketing innovation , Insurance Marketing , marketing resource management , marketing operations , financial services marketing , marketing technology buyers’ resources , franchise marketing , marketing adaptability Podcast Transcript: Innovative Approaches for Post-Merger Rebranding Feb 06, 2023 Our Guest: Jackie Hooper, SVP, Chief Marketing Officer Company: Cadence Bank Website: cadencebank.com Read MoreTags: marketing leadership , rebranding , B2B , corporate culture , marketing operations , financial services marketing , brand development , Bank Marketing Today by Vya , podcast , mergers & acquisitions All postsNext Subscribe Here! SYSTEM CAMPAIGNS...